Your AI Financial Copilot for Life.
Make better financial decisions with AI-powered guidance and licensed professionals who support you only when you need them.
Not a robo-adviser. A new way to make financial decisions.
Your score
Financial Decision Intelligence™
+4 this month
Net worth
+6.2%
Cashflow
$8.4k
Goals
4/5
Today's most important decision
Property
Refinance before your rate resets
Potential saving ~$2,400/yr
Insurance
Term policy renews at 2.4× premium
3 pre-screened alternatives ready
The problem
Financial decisions don't happen in isolation.
People don't struggle because they lack information. They struggle because every financial decision is connected to every other one.
One decision affects every other decision.
Why robo advice isn't enough
A portfolio is not a financial life.
Robo-advisers optimise one slice. SimplyWealth sees the whole picture — and the decisions that connect it.
Robo adviser
SimplyWealth
Introducing a new category
Financial Decision Intelligence™
The ability to continuously make informed, confident and integrated financial decisions throughout life. SimplyWealth is built to strengthen this capability over time — so every decision makes the next one easier.
Every great financial outcome begins with one better decision.
How SimplyWealth works
Everything revolves around better financial decisions.
A continuous loop — not an annual review. Your financial life moves forward one decision at a time.
Understand
See your full financial picture
Assess
Model where you stand today
Plan
Map the path to your goals
Decide
Choose with confidence
Implement
Put decisions into action
Monitor
Track outcomes over time
Improve
Refine with every decision
Improve loops back to Understand — your decisions compound over time.
Life Events Engine
Your financial plan updates as your life does.
When life changes, SimplyWealth automatically reassesses your decisions, goals and protection — no annual review required.
Buying a home
Mortgage, CPF usage, insurance
Marriage
Joint planning, nomination
Children
Education fund, protection
Promotion
Cashflow, tax, investments
Business
Succession, structure
Retirement
Drawdown, estate, legacy
Platform features
An operating system for your financial decisions.
Beautiful dashboards and intelligent tools that work together — so you always know your next move.
Financial Health Score™
Understand where you stand today — across cashflow, protection, goals and net worth.
Decision Intelligence Score™
Track your financial capability over time as your decisions compound.
Financial Dashboard
One view of your complete financial life — investments, CPF, property, insurance.
AI Financial Copilot™
Receive proactive recommendations before important financial decisions.
Life Events Engine
Buying a home, marriage, children, promotion, business, retirement — auto-updates.
Goal Tracking
Retirement, education, financial independence, property, legacy — all in one place.
Scenario Simulator
"What happens if…" — a second property, retiring five years earlier, refinancing.
Annual Book Closure™
A structured annual financial review that closes the loop each year.
Professional marketplace
Expert advice only when you need it.
Connect with vetted, licensed professionals — each collaborating through the platform to support holistic decisions, not product sales.
Investment Adviser
Insurance Specialist
Mortgage Adviser
Estate Planner
Tax Professional
Lawyer
Accountant
Fair-value advisory model — you only pay for the services and implementation you choose.
Our advisory model
Technology does more. Advisers do what matters.
AI handles the administration. Licensed advisers focus on judgement, strategy and implementation. You stay in control.
AI handles
Advisers focus on
Aligned incentives — technology reduces administrative work, so advisers spend more time on advice and pass efficiency gains back to clients through lower overall costs.
Pricing philosophy
Fair Value Wealth™
We believe technology should lower the cost of advice — not just redistribute it. The focus is transparency, value and alignment, not discounts.
Transparency
You see what you pay for and why — no hidden commissions or opaque product trails.
Value
Technology lowers the cost of advice. You only pay for the services and implementation you choose.
Alignment
A meaningful portion of traditional distribution costs is returned to clients wherever feasible and compliant.
In their words
Hear from the Pioneer Programme.
Early members share how SimplyWealth changed the way they make financial decisions.
Jason
Pioneer Programme member
Ser Kang
Pioneer Programme member
Shang Chai
Pioneer Programme member
Early access
Join the SimplyWealth Pioneer Programme.
Be among the first to experience Financial Decision Intelligence™ — and shape how it evolves.
- Early access
- Exclusive webinars
- Platform previews
- Beta features
- Priority onboarding